We all know the joy we get from going to our local farmers market to buy a fresh tomato or one of the first apples from the orchard. While local ingredients are certainly important in many of our northern California or northern Nevada locales, buying local applies to more than just our foods.
If you're a foodservice operator, have you ever considered the importance of buying your foodservice equipment locally, as well?
There are a few good reasons for this, but let's start with the equipment-drop-off gone-wrong.
Say you're a restaurant in the Bay Area. You decide to go online to complete your purchase of a new oven (the state-of-the-art model with four different cooking chambers) from a random source you do not know.
A few days later, a truck arrives with your new oven. Nobody is there to help you take it off the truck. Even worse, the right side of the box is damaged from shipping, and the unit won't fit through your doorway. Even if it did, the freight company already told you when they arrived they wouldn't help unload it and install it because they are just the delivery service.
Now, you have to figure out what the hell you're going to do with an oven that's stuck out front on the sidewalk.
The alternative? Buying from a local dealer or turning to a regional rep like Pro/Line.
Let's start with the dealers. Our local dealers are brick and mortar businesses that are part of our communities. Dealers will typically have equipment shipped to their facilities so they can inspect for any damage that may have occurred when the unit was sent from the factory. Even better, dealers can assist with the installation process to make sure your new unit is properly installed and ready to go.
Your regional foodservice equipment representative? We can help you determine the right unit for your needs. We can host you in our test kitchen so you can get first-hand tutorials on how to best use that equipment. We can even help train you on your new unit. This just scratches the surface (plus no surfaces will be scratched) because we're here to help you get the most out of your purchases.
The bottom line is direct selling offers one real advantage -- a low price. Does this low price really work in the long run, though? Sweet deals without local support from a foodservice equipment dealer or rep can also lead to very expensive problems. Even worse, there's no support to help solve them unless you're willing to shell out even more money.
While the internet is certainly valuable when it comes to doing your research (and we encourage that, for sure), it can often lead customers high and dry when it comes to post-purchase issues like shipping, installation, and operation.
Here is just a short list of what your local foodservice dealers and reps can do for your foodservice operation:
- Advise you on the best solution for your needs
- Assist with design and operations
- Ensure the equipment you buy will fit in the space you have
- Remove packaging and waste once installation is complete
- Get rid of any old equipment the new unit is replacing
- Eliminate damage before it gets to your property
- Provide training on the equipment you just bought
- Answer any service calls you might have once you're up and running
One of the resources we offer is a free, one-on-one assessment to walk through your challenges and needs. You can see more details by clicking on the image below.